As an SEO consultant with over 5 years of experience helping companies improve their Google rankings, I want to share research-backed best practices for on-page and off-page optimization.
Based on Google's statements and my own testing, I've found 3 core areas to focus on:
Technical SEO
Make sure your site loads fast (under 2 seconds), is mobile-friendly, and has no crawl errors. Slow load times hurt user experience and Google can't index your content if there are crawl issues. Use tools like Google PageSpeed Insights and Screaming Frog to catch technical problems.
Content Optimization
Create content that answers searchers' questions and covers topics in-depth. Including personal experiences and data helps build trust. For example, when writing a review on the best hiking backpacks, I try several top-rated packs on multi-day trips to test durability, comfort and storage.
Link Building
High-quality backlinks from reputable websites help Google determine expertise and trust. Guest posting on authoritative sites related to your niche helps. But links should occur organically - buying links or using manipulative tactics violates Google guidelines.
I also recommend regularly checking Google Search Central for algorithm updates. For example, page experience signals like Core Web Vitals now impact rankings. By staying up-to-date, we can follow best practices for long-term SEO success.
Let me know if you have any other questions! I'm always learning and aim to share the most practical tips based on my own experience in the field.
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